Being the first press event from the new Steve Jobs Auditorium, Tim Cook touted the new facility and then proceeded to hype up the “social” aspect coming to the stores.
Apple TV is finally getting 4K and HDR, a bit past fashionably late.
Apple watch Series 3 offers cellular data using the same number as your existing phone, but no word on extra charges from service providers. Otherwise, minor updates.
Nothing new with iPad, so keep moving.
The new iPhone 8 and 8 Plus is barely different from the 7 except wireless charging through a glass back and camera tweaks.
The “one more thing” trope introduced the $1,000 iPhone X who’s new OLED screen goes from edge to edge by getting rid of the Home key. Facial recognition replaces Fingerprint and the dual cameras go vertical instead of horizontal.